YouTube wanted to create an internal conference in San Francisco at SF Masonic Auditorium for 1,600 Engineers and Web Developers from around the world to attended. Client requested to create something different from YouTube branding due to the privacy concern to public. My role was to create a visual concept that relate to the audience and content as well as leaded Graphic Designer team along the design process to production.
Concepting Process
Original 3 design and art direction concepts that presented to client on first round creative.
Concept 1 - Line Meet Code
Concept 2 - Textured Type
Concept 3 - Computer Circuit Board
Design Exploration Process
Line Meet Code, that client wanted to move forward.
Logo and design exploration
Development from original concept that presented to client
Developed the layout, tone/color, shape, and space.
Final key art from concept 1
Using final key art direction to expand visual design system to all assets.
